Costa Blanca’s Mediterranean coastline offers much more than sun and sea. This detailed guide dives deep into six of the region’s most captivating destinations, revealing their history, culture, nature, gastronomy, and local secrets that only longtime residents and true connoisseurs know. Prepare to explore beyond the surface for an authentic Costa Blanca experience.
🏙️Alicante: A Historical and Cultural Hub Blending Mediterranean Life and Vibrant Local Traditions
Alicante is more than just a gateway to Costa Blanca; it is a city steeped in history with an ever-evolving cultural identity that blends the old with the modern Mediterranean lifestyle.
Santa Bárbara Castle and Mount Benacantil
Rising 166 meters above sea level on the rocky Mount Benacantil, Santa Bárbara Castle is one of the largest medieval fortresses in Spain. Its origins trace back to the 9th century under Muslim rule, and its walls witnessed key moments during the Christian reconquest and later European conflicts. Visiting the castle isn’t just about the impressive battlements or the ancient cannons; it’s an immersive journey through centuries of war, peace, and strategic importance. Local guides often share little-known stories such as secret tunnels, the use of the fortress as a prison during the Spanish Civil War, and the various architectural styles layered over time.
The castle’s summit rewards visitors with unparalleled panoramic views over the entire city, the marina, and the shimmering Mediterranean horizon—perfect for sunrise or sunset photography away from tourist crowds.
Explanada de España: The City’s Social and Cultural Heart
Paved with over six million hand-laid marble tiles arranged in a mesmerizing wave pattern inspired by the sea, the Explanada de España is a quintessential Alicante experience. This promenade stretches nearly a kilometer alongside the port, lined with towering palm trees that create dappled shade on warm afternoons.
The Explanada is a hub for local life: from early morning joggers to elderly residents playing dominoes, to weekend markets selling handmade jewelry, local pottery, and Valencian lace. Street performers and musicians add to the lively atmosphere, and every summer, the promenade hosts outdoor concerts and cultural festivals like Hogueras de San Juan (Bonfires of Saint John), Alicante’s spectacular midsummer festival involving massive fire sculptures and fireworks.
Mercado Central and Gastronomy
Alicante’s Mercado Central is housed in a striking modernist building dating back to 1921. Inside, it is a sensory delight: stalls piled high with local produce, the aroma of fresh herbs and spices, and lively haggling in Spanish. Here, locals buy fresh catch-of-the-day fish such as gamba roja (red prawns), sepia (cuttlefish), and clóchinas (Valencian mussels), alongside seasonal fruits like succulent Valencian oranges and sweet melons.
Tapas bars in the surrounding neighborhoods serve local specialties such as esgarraet—salted cod flakes mixed with roasted red peppers and garlic—and coca amb tonyina, a savory flatbread with tuna and vegetables. For dessert, try turrón, a nougat confection originating from nearby Jijona.
Beaches and Coastal Charm
The centrally located Playa del Postiguet is popular but retains a relaxed vibe, with calm shallow waters and beach volleyball courts. It is especially vibrant during festivals when open-air concerts spill onto the sand.
Further north, San Juan Beach is a local favorite stretching over 7 kilometers with fine golden sand backed by dunes and pine groves. The beach features well-maintained boardwalks, playgrounds for children, and chiringuitos offering refreshing tinto de verano or freshly grilled sardines. Early morning is ideal for peaceful walks or running along the shoreline before the beach fills with tourists.
Religious and Cultural Heritage
The Santa Faz Monastery lies a short drive outside Alicante city and is the focus of one of Spain’s oldest pilgrimages, the Romería de la Santa Faz, held annually on the second Thursday after Easter. Thousands of pilgrims walk the route from Alicante, dressed in traditional costumes, carrying banners and singing hymns. Inside the monastery, a relic believed to be a cloth used to wipe Christ’s face during the Passion is kept under tight security.
Insider Tips
- Visit Alicante during Hogueras de San Juan (mid-June) for an immersive experience combining art, tradition, and fireworks.
- Avoid mid-day summer crowds at the castle by arriving early or late afternoon.
- For the freshest seafood, explore local fishing neighborhoods such as El Barrio rather than touristy areas.
🏙️Calpe: A Fusion of Majestic Nature, Salt History, and Vibrant Festivities
Calpe is renowned for its stunning natural landmarks and centuries-old salt production, offering both outdoor adventure and cultural richness.
Peñón de Ifach: Icon of the Costa Blanca
This towering limestone rock formation rises dramatically 332 meters from the sea and has been a natural park since 1987. The hike to its summit is steep but rewarding, with carefully maintained paths weaving through native Mediterranean flora such as wild rosemary, thyme, and rare endemic plants like Ifach rock rose.
Birdwatchers flock here to spot peregrine falcons and other birds of prey nesting on the cliffs. The ascent takes roughly 1.5 to 2 hours roundtrip and requires moderate fitness, sturdy footwear, and water. From the top, visitors are treated to sweeping views stretching along the coastline, the salt flats, and the inland mountains.
Beaches and Hidden Coves
Calpe’s coastline varies from bustling family-friendly beaches like Arenal-Bol, with fine sand and calm waters, to rocky coves such as Cala Mallorquí and Cala del Racó. These smaller coves, accessible by footpaths, provide excellent snorkeling spots where the underwater world bursts with colorful fish and marine vegetation.
Beach bars along the main beaches offer local snacks and cold drinks, but for a truly authentic meal, seek out small seaside restaurants specializing in freshly grilled fish and traditional rice dishes like arroz a banda.
Salinas de Calpe: Living Salt Traditions
The salt flats have been a source of salt since Roman times and remain active today, producing a unique mineral-rich salt prized by chefs. This area is also an important stopover for migratory birds such as flamingos, avocets, and stilts. Small hides allow quiet observation, making it a hotspot for local birdwatchers and photographers.
The Old Town and Festivals
Calpe’s old quarter features narrow cobbled streets and whitewashed houses dotted with colorful flowerpots. The atmosphere is tranquil, especially in the early morning or late afternoon. Weekly markets sell fresh produce, handicrafts, and regional wines.
The September Moros y Cristianos festival is a major highlight, with locals donning elaborate costumes representing Moors and Christians. The multi-day celebration includes parades, mock battles, and fireworks, reflecting the region’s medieval past.
Insider Tips
- Start your Peñón de Ifach hike early in the morning to avoid the heat and crowds.
- For birdwatching, bring binoculars and visit the salt flats during migration seasons in spring and autumn.
- Try caldereta de langosta (lobster stew) at family-run restaurants specializing in seafood.
🏙️Benidorm: A Vibrant Blend of Urban Energy, Historic Charm, and Entertainment
Benidorm uniquely pairs its famous skyline with a well-preserved Old Town and a lively entertainment scene.
Old Town’s Authentic Mediterranean Soul
Beyond the skyscrapers lies the Old Town, where narrow winding alleys open into charming plazas filled with cafes and artisan shops. The Balcón del Mediterráneo viewpoint, perched on the cliff between Levante and Poniente beaches, offers stunning views and a peaceful retreat from the city buzz.
Wandering these streets, you’ll find hidden tapas bars where locals sip caña (small beer) and nibble on clóchinas (mussels) or pinchos morunos (spiced meat skewers).
Beaches: Levante and Poniente
Levante Beach is the heartbeat of Benidorm’s energetic beach scene, with numerous water sports like jet skiing, paddleboarding, and parasailing. The promenade is packed with shops, restaurants, and bars buzzing day and night.
Poniente Beach is quieter and longer, lined with palm trees and parks, favored by families and those seeking relaxation. Both beaches have lifeguards, showers, and accessible facilities.
Theme Parks and Nightlife
Benidorm is home to Terra Mítica, a large theme park with rides and shows inspired by ancient Mediterranean civilizations such as Rome, Greece, and Egypt, perfect for families and history enthusiasts.
For water fun, Aqualandia boasts thrilling water slides and pools. The city’s nightlife includes everything from lively pubs to elegant cocktail lounges and cabaret shows at venues like Benidorm Palace. Annual events like the Benidorm International Song Festival add cultural sparkle.
Insider Tips
- Explore the Old Town’s tapas scene early evening before heading to the beach or nightlife areas.
- Visit theme parks on weekdays during off-peak seasons to avoid long lines.
- Use the coastal tram to explore neighboring towns like Altea and Villajoyosa easily.
🏙️Altea: A Picturesque Artistic Retreat with Deep Cultural Roots
Altea enchants with its whitewashed streets, artistic heritage, and breathtaking sea views.
Old Town & Church of Nuestra Señora del Consuelo
The heart of Altea is its old quarter, where cobbled streets climb a hill crowned by the iconic blue-domed church built between 1901 and 1957 in an eclectic style mixing Baroque and Renaissance. The church’s terrace offers magnificent views over the Mediterranean and surrounding mountains.
Artistic and Cultural Scene
Altea is famed for attracting painters, sculptors, and artisans. Numerous galleries showcase works inspired by the local landscape and Valencian traditions. Throughout the year, art fairs and workshops invite visitors to engage directly with artists.
The Friday market is a lively affair where farmers sell organic produce, cheese, and homemade olive oil, alongside craftsmen offering pottery, jewelry, and textiles.
Serra Gelada Natural Park
Just outside Altea, this protected park features dramatic sea cliffs, caves, and secluded beaches accessible only by hiking trails or boat. The park’s paths vary from easy coastal walks to challenging mountain hikes with spectacular panoramas.
Birdwatchers and nature lovers enjoy sightings of peregrine falcons, owls, and unique Mediterranean flora.
Insider Tips
- Arrive early in the old town to enjoy the peaceful atmosphere before the daily influx of tourists.
- Visit local galleries and studios to purchase authentic art directly from creators.
- For hiking, bring water, sun protection, and sturdy shoes; some trails have steep sections.
🏙️Guadalest Valley: Medieval History Meets Alpine Scenery
Guadalest offers a captivating combination of mountain landscapes, medieval architecture, and cultural heritage.
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The Village and Castle
Perched on a rock pinnacle, Guadalest is a tiny village with under 200 residents but a wealth of history. The Castell de Guadalest dates back to the 11th century, with Moorish origins and later Christian fortifications.
Inside, museums such as the Micro-Gigantic Museum and Ethnological Museum reveal fascinating collections including miniature figures, old weapons, and traditional crafts.
The village streets are narrow and steep, lined with souvenir shops selling local honey, cheeses, and lacework.
Outdoor Activities and Nature
The surrounding Serra de Aitana mountain range is a paradise for hikers and nature lovers. Trails lead through pine forests, alpine meadows, and rocky summits, with flora like wild orchids and fauna including wild boar and golden eagles.
The turquoise reservoir below the village offers kayaking and fishing opportunities, surrounded by dramatic cliffs perfect for photography.
Insider Tips
- Visit early in the day to avoid tourist buses and enjoy the quiet streets.
- Try local specialties like arroz al horno (baked rice) at traditional restaurants.
- Explore less-traveled hiking paths for solitude and wildlife sightings.
🏙️Villajoyosa: Colorful Heritage, Chocolate Traditions & Seaside Charm
Villajoyosa, affectionately called La Vila, is a vibrant fishing town with deep historical and culinary roots.
Colorful Waterfront and Historic Center
The town’s brightly painted houses along the seafront create a postcard-perfect scene beloved by photographers. The medieval historic center includes the remains of ancient walls and a Roman archaeological site offering insights into the town’s long history.
Chocolate Museum and Cocoa Legacy
Villajoyosa has been an important cocoa trading hub since the 18th century, giving rise to famous chocolate brands like Valor and Clavileño. The Chocolate Museum presents the history of cocoa in the region, traditional production techniques, and tastings.
Beaches and Cuisine
Villajoyosa’s beaches offer golden sands and calm waters, popular with families and swimmers. Nearby are quaint fish restaurants specializing in dishes like espeto (grilled sardines on a stick) and all i pebre, a rich fish stew flavored with garlic and paprika.
Festivals and Traditions
The town’s Moros y Cristianos festival, celebrated in late July, features dramatic parades, mock battles, and fireworks, deeply rooted in the region’s Christian and Moorish history.
Insider Tips
- Visit the Chocolate Museum midweek to avoid crowds.
- Walk the colorful waterfront early morning for the best light and peaceful atmosphere.
- Sample fresh seafood directly from fishing boats at the harbor.
Practical Travel Tips for Costa Blanca
- Best time to visit: Spring (April to June) and autumn (September to November) combine ideal weather, less crowded attractions, and local festivities. Summer is hot and busy, but beach lovers thrive.
- Getting around: Renting a car provides maximum flexibility to explore mountain villages, coastal towns, and hidden beaches. The coastal tram connects major hubs like Alicante, Benidorm, and Altea efficiently. Buses serve smaller towns but can be infrequent.
- Language: Spanish is predominant, with Valencian widely spoken locally. English is common in tourist centers, but learning key Spanish phrases enriches interactions and opens doors to hidden gems.
- Cultural etiquette: Respect siesta times when many shops close; greet with a polite buenos días; when dining, saying buen provecho to nearby tables is appreciated.
Culinary Delights: Taste the Essence of Costa Blanca
The region’s cuisine reflects its coastal and agricultural bounty.
- Seafood specialties: Besides the famous gambas rojas, try caldero (fisherman’s fish stew), grilled dorada, and clóchinas (local mussels prepared with lemon and herbs).
- Turrón from Jijona: This world-renowned almond nougat has two main varieties—soft (blando) and hard (duro). It’s a traditional Christmas delicacy but available year-round in specialty shops.
- Wines and Moscatel: The Alicante D.O. produces robust reds from Monastrell grapes, crisp whites, and sweet Moscatel dessert wines. Many vineyards offer tours that include tastings and regional tapas pairings.
- Local Markets and Tapas Bars: Explore markets for seasonal products like Valencian oranges, artichokes, and pomegranates. Tapas bars serve esgarraet, fideuà, and pan con tomate (bread with tomato), often paired with regional wines or a cold tinto de verano.
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